Create a Unique Value Proposition
What is your Unique added value proposition? It is important to identify it, and most of all show it and share it. If people don't see you, they can't know you.
"A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you."
Where do you put your Value Proposition?
It should be the first thing visitors see on your website, and preferably also present in every page thereafter. It should be visible and also understandable. Make it simple, straight forward, relevant, and easy to remember.
So not only should it be present, but it should also be easy to read. Use the language of your customer, not the technical language of experts. Simple is better, less is more.
If you don't know how to say it in simple ways, just ask a customer to describe it :)