People are constantly connected in a world where we are continuously fed with information online. When asking yourself: how can I be different? how can I touch my audience, make them feel and react? the answer is within your question: you have to make them "feel".
Hence the importance of storytelling, showing them a dream, making them see bigger than just the product or service you are suggesting.
How do you add value to their life? What are the values that connect you? What is your driving force, your mission, your unique value proposition? Say it like a dream, say it in a story, in poetry.
Here is ours:
life is a forever movement
where we are all connected
we help each other grow
we all belong to the same sky
we look at the same moon
with waves that balance us
connecting us to the same sea
no matter what your voice is
wherever you are, and wherever you go
our driving force is to build great brands as bridges
aiming to connect outstanding people across the globe - #creaz